Improvely

Project name

Example: The name of your website or your client

Currency

What symbol should be displayed next to revenue numbers in your reports

Track all traffic sources

Track visits and conversions from all traffic sources including organic links, search engines, social media and ads

Track ads only

Track visits and conversions from ads only

Enable Google Analytics URL Builder compatibility (UTM parameters)

When enabled, Improvely will read any campaign information in UTM parameters in your URLs, as well as add UTM parameters to the links our link builder creates. Clicks on links tagged with UTM parameters will be treated as ad clicks.

Enable click fraud monitoring

If someone clicks any of your ad tracking links multiple times in a day, we'll display a warning message to that visitor and send a fraud alert to your e-mail

Max ad clicks

The number of times any individual can click any of your ad tracking links in a 24 hour period before being warned

Warning message

This message will be displayed on screen to a visitor who has clicked your ads too many times

Delete conversions with duplicate reference values

If you include a unique reference value with each conversion in your code (e.g. an order number or receipt number), any duplicates sent with the same value will be ignored. Do not enable this setting if you are not sending a unique reference value with each conversion.

Attribution model

When someone has visited your site multiple times before converting, this setting determines which traffic source gets credit

First click

Attribute conversions to the first traffic source that brought the visitor to your site

First ad click

If the visitor clicked an ad before converting, attribute the conversion to the first ad click, even if there was an earlier visit from an organic or search source

Last click

Attribute conversions to the most recent traffic source that brought the visitor to your site

Last ad click

If the visitor clicked an ad before converting, attribute the conversion to the most recent ad click, even if there was a later visit from an organic or search source

Conversion counting

Count every conversion

Count multiple conversions from the same person. Useful when your goals are valuable every time they happen such as purchases

Count at most one conversion per person for each goal

Count only one conversion per person for each conversion goal. Useful when your goals only matter once per user, i.e. newsletter subscriptions or account registrations

Your IP address: 3.133.152.26

Excluded IPs and IP Ranges

Use this box to list IP addresses you do not want tracked, one per line
IP ranges can be specified in CIDR format
Visits, conversions and other activity from these IPs will be ignored
Changes to this list may take up to 10 minutes to take effect

Project ID: 1

Project Settings for Web Shop