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Your Tracking Link

Click Fraud Protection Tracking Template With Click Fraud Monitoring:

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The placeholders in this link are replaced with values by Google when your ad is clicked. You do not need to modify this link.


Here's how to use this link with your Google ad:

  1. Create or edit an ad in your Google Ads account.
  2. Click the Ad URL options heading to expand the section if hidden.
  3. Paste your tracking link from above into the Tracking template box (circled below).



    The URL of the landing page on your own site should remain in the Final URL box. Do not paste the tracking link in that box.
  4. Save your ad.

Note: Google ads are always linked directly to your "Final URL", and not to the landing page URL you configured in Improvely. For the most accurate tracking, ensure auto-tagging is enabled in your Google Ads account.

Click Fraud Protection Tracking Template With Click Fraud Monitoring:

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The placeholders in this link are replaced with values by Bing when your ad is clicked. You do not need to modify this link.


Here's how to use this link with your Bing Ads ad:

  1. Create or edit an ad in your Bing Ads account.
  2. Click the Ad URL options heading to expand the section if hidden.
  3. Paste your tracking link from above into the Tracking template box (circled below).



    The URL of the landing page on your own site should remain in the Final URL box. Do not paste the tracking link in that box.
  4. Save your ad.

Note: Bing ads are always linked directly to your "Final URL", and not to the landing page URL you configured in Improvely. For the most accurate Bing Ads tracking, please enable Auto-Tagging in your account settings.

Shortened Website URL

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URL Parameters

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Instructions:

Add tracking to your Meta (Facebook, Instagram or Threads) ad in one of two ways:

  1. Copy the Website URL above and paste it into the Website URL box (circled below) when you reach the Create New Ad screen.

  2. Or, if creating an ad with multiple links such as a catalog or carousel, copy the URL Parameters above and paste them in the URL Parameters box when you reach the Create New Ad screen. Meta will add this tracking information to the end of all links it creates for your ad.

Shortened Link

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Instructions:

  1. Copy the link above.
  2. When you're asked what URL you want your ad to link to, use this link.

Since you've specified multiple landing pages for this tracking link, Improvely will automatically conduct an A/B Split Test for you. Traffic to this link will be split between your landing pages so that you can compare their effectiveness.


Note: Automatic A/B testing is not compatible with Google and Bing search ads. To run an A/B split test on Google or Bing, make two copies of your ad, one for each landing page. Use this Improvely Tracking Link as the Tracking Template for both ads.

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